Punch’s XR Performance for LG Uplus

An anime-style XR performance that merges the sad reality and unrealistic memories of Punch, the K-Drama OST Queen, capturing the essence of her heartbroken night.

[My role]
Creative&Art Directing / Content Development

When Night is Falling

A long night after a breakup. She is enduring loneliness by drinking and suppressing a desire to call her ex. Thanks to alcohol, she travels to a place of old and happy memories. Eventually, she comes back to her bedroom.